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Que Bom! Visual identity and naming

Design the identity for the first tudo natural bar in Brescia




Que Bom




postcards, promotional material, illustration

scope of work

Corporate image

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Nature and health is the order of the day at Que Bom!, a bar in Brescia that prides itself on offering the very best fresh everyday food.

To emphasise this philosophy, we developed the bar’s corporate identity using a colourful and informal style that is rolled out across all their promotional materials: from business cards, postcards and loyalty cards to large posters hanging inside the bar. Fruit, vegetables, plants and seeds, shown as raw ingredients, take prime position in an illustration that adopts an organic freehand style.

The bar’s type logo is a burst of colour, simplified by a spontaneous and naïve palette that conveys the joy of fresh and genuine flavour.

Keep reading: AIRC, web and printed social balance sheet 2014-2016