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Emergency: Dove l'Erba Trema, visual storytelling

Communicate the NGO's activity in Italy






non for profit


storytelling, nonprofit, emergency, website, immigrants

scope of work


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Emergency is a humanitarian NGO based in Milan and founded in 1994 by Gino Strada.

“Dove l’Erba Trema” is a three chapters story about immigrants and refugee farmhand living in the South of Italy. With this project, Emergency aimed to raise their voices, through a series of reportages illustrated by some the most influential Italian cartoonists. Each of these chapters narrates about the extreme and extremely precarious life in refugee camps, where immigrants harvest the veggies and tomatoes. Those products end in our kitchens and supermarkets, fuelling a corrupted system tainted by the wracking work of innocent people, victims of a system of which they have no control.

The visual strategies we designed for them is composed of three chapters (released monthly) and two sections: the first is story telling, where the images are combined with data, captions and a small descriptive paragraph. The second one is a deepening section where the locations are described in detail.

We wanted for this website to be a visual tale where snapshots we selected and post-produced are combined with short tales; the two coming together in a powerful fictional report.

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